I do Brand Strategy for a few Yayful companies

Especially complex, growing, established consumer, B2B, tech, healthcare, or social enterprise organizations who wants to rebrand, differentiate, rethink, pivot, or shift their positioning or place in the market.

I find most start-ups and smaller orgs find going straight to Story to be the path of most Yay and I’m also up for digging and placing the posts of your brand strategy foundation if you crave that particular flavor of Yay.

I’ve been there numerous times inside and out. I can help you navigate the clear, emerging and Yayful path to Brand Strategy.

We’ll align all your bells and whistles, and get them to ring in concert, bringing everyone along to sing or play their own part in the song.

Here’s how and what:

• We’ll go on a brand adventure of Discovery, Immersion, Internal and External Stakeholder Interviews, Insights, Interactive Workshops that will uncover your:

  • Building your Brand Strategy Foundatiion

    • Purpose and Vision - Why? Where are you going? What’s the world you want to create if you get there?

    • Brand Promise - The bold statement that articulates your Yay

    • Personality and Voice - key attributes, what you sound, feel, and write like + You are/Are not

    • Target Audience (the People behind the Personas) - Who you do it for and why they should care (what it helps/shifts/impacts/ delights/incites/changes/ignites)

      • Customer journey mapping

    • Value Proposition(s) that get major props for how they sing and play your unique tune and position you to stand out in any room

    • Values - articulating what matters to your organization, with meaning

    • Brand Architecture - for those with lots of brands, names, and places

  • Articulating your Brand Stories

    • Manifestos (with extra poetic Yay)

    • Brand and Organizational Stories - many lengths, just your size

    • Bold and clear statements, headlines, taglines, and mantras that set you apart

    • Who you are - About you. About your company. About your team. About your board (finally, reading Bios doesn’t make us bored).

    • Naming, taglines, and additional storytelling are always available on this awesome adventure.

  • Rolling it out internally and externally

    • Roadmaps to help you put this stuff into action

    • Handbooks so your people know how to use this stuff

    • We’ll back it up with the research and testing as needed to make sure it’s approvable, rolloutable, and Yayful