About Lisa Clapper

Very Yayful avatar designed by Samby Sayward of Laetro

Lisa Clapper is a poet, marketing maven, strategist, and storyteller. She’s also a best-selling author.

She has over 30 years of experience in the world of branding and marketing and an MBA from NYU's Stern School of Business, and a BA from Vassar in Art History.

She is the founder of The Yay Collective, a collective of women artists, solopreneurs, and professionals that began in the Bay Area but has now grown into a collective of fab women worldwide. Check out this page for more about the women who make up this collective.

For more about Lisa, go here!

Lisa is thoughtful, honest, and optimistic. Her confidence not only in her craft but in herself is instantly apparent.

She has a unique ability to trust that creativity will come and not force it. She ensures those working with her have the space to do their best work. Lisa is a transformational leader.
— Ivana Colendich, Design Strategist and Experience Designer, rad collaborator